5 Types Of Negotiation Skills 1

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Only 80% of companies have formal negotiation processes, resulting in missed opportunities for better deals and increased profitability. Now, pause and ponder: What if there were specific skills that could significantly improve these outcomes? In this blog, we’ll dive into the types of negotiation skills, decoding the strategies to turn the tide in your favour during these crucial conversations.

What Are Negotiation Skills?

Negotiation skills are the strategic abilities individuals employ to navigate discussions, find common ground, and ultimately reach agreements. These skills are essential in various aspects of life, from business transactions to personal interactions.

In negotiation, two primary types of approaches set the stage for these skills:

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Distributive Negotiation (Win-Lose)

In distributive negotiation, one party’s gain comes at the expense of the other. It’s a competitive approach focused on securing the best outcome for oneself, often involving haggling over limited resources or conflicting interests. Think of it like a busy market where sellers try to get the best deal. It’s all about haggling over limited stuff or when interests clash.

Take the example of two companies fighting for the same job contract. They both know only one can get it. The negotiations become a strategic dance, each trying to outsmart the other to get the best terms. It’s a serious game where if one wins, the other loses.

Integrative Negotiation (Win-Win)

In integrative negotiation, both parties aim for mutual benefits, emphasising collaboration and problem-solving to create a positive outcome for everyone involved. It seeks to expand the pie rather than just divide it, fostering long-term relationships. Think about neighbours talking about sharing a community garden. Instead of dividing what’s there, they try to make it bigger, working together.

Imagine two colleagues with different skills teaming up on a project at work. Instead of competing for attention, they see that combining their strengths improves results. This isn’t just a win for each person; it strengthens their working relationship for future projects.

What Are The Different Types Of Negotiation Skills?

Effective Negotiation skills are a careful mix of various types of negotiation skills, each playing a crucial role in successful deal-making.

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Let’s dive deeper into these skills and explore one technique for each:


In negotiations, effective communication is the cornerstone for mutual understanding and collaboration. The active listening technique goes beyond mere expression; it involves absorbing the concerns and perspectives of the other party. This fosters a cooperative environment and sets the stage for finding compromises that benefit all involved. Negotiation is a dynamic process where adopting active listening can be a powerful tool that can help you navigate through various stages successfully.

To practise active listening, focus on the speaker, avoid interrupting, and respond with thoughtful questions, showcasing your genuine interest in their viewpoint. Imagine negotiating a project timeline with a colleague; by actively listening to their workload concerns, you gather valuable information and demonstrate empathy. Incorporating active listening into your communication repertoire is an essential part of effective negotiation strategies.

Emotional Intelligence

Emotional intelligence becomes a guiding force in negotiations, influencing the tone and outcome of discussions. The technique of empathy, rooted in emotional intelligence, entails understanding the other party’s emotions and acknowledging their viewpoint. Incorporating emotional intelligence into negotiations can lead to a win-lose situation transforming into a collaborative and mutually beneficial agreement, fostering positive relationships and long-term success.

For instance, in negotiating job roles within a team, empathising with a team member’s aspirations for a more challenging role builds a positive connection. This connection, grounded in understanding, facilitates collaboration in finding a mutually satisfying solution. To practise empathy, put yourself in the other person’s shoes, validate their feelings, and respond with understanding.

This approach contributes to the bargaining stage of negotiations, where two or more parties actively engage in discussions, expressing their needs and preferences. It sets the tone for an open dialogue, where all parties involved are willing to explore options and reach a consensus.


Negotiations often involve navigating obstacles and crafting solutions that leave all parties content. The technique of brainstorming, a collaborative problem-solving approach, proves invaluable. When negotiating project deadlines with a client, brainstorming ideas collectively generate innovative solutions and emphasises a joint commitment to achieve common goals. 

This collaborative effort allows parties to explore various perspectives and consider each other’s strengths and weaknesses, leading to more informed and well-rounded decisions.

To ensure effective brainstorming, encourage open and non-judgmental idea sharing, fostering a creative environment where everyone feels comfortable expressing their thoughts.


Adaptability in negotiations is extremely important for successfully going through the twists and turns of discussions. The technique of flexibility allows for seamless adjustments in response to changing circumstances. In supplier negotiations, being flexible with payment terms in light of financial constraints showcases your willingness to collaborate and fosters a cooperative and adaptable relationship. 

To practise flexibility, be open to alternative solutions, consider different perspectives, and adjust your approach based on the evolving situation or have your BATNA (Best Alternative To A Negotiated Agreement). This adaptability is critical in maintaining positive and productive negotiations.


Persuasion, an essential negotiation skill, is the art of guiding others to accept your proposal. The framing technique involves presenting your arguments that align with the other party’s interests. In salary negotiations, framing your request by highlighting how your skills contribute to the company’s growth strengthens your position and increases the likelihood of a positive response. 

To practise framing, tailor your message to resonate with the values and priorities of the other party, creating a persuasive narrative that emphasises mutual benefits. This strategic framing transforms negotiations into a collaborative effort where both parties perceive mutual benefits.

Complemented by their practical techniques, mastering these negotiation skills transforms you into a seasoned negotiator. Armed with these tools, you become adept at steering discussions towards successful resolutions in various scenarios, fostering positive outcomes for all involved.

What Are The 6 Stages Of The Negotiation Process?

The negotiation process is a structured journey that unfolds in distinct stages, each playing a crucial role in shaping the outcome of discussions. Understanding these stages equips you with the knowledge to navigate negotiations effectively.

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Let’s explore the six stages of the negotiation process:

1. Preparation

This initial stage involves thorough preparation before entering negotiations. Research the other party, understand their needs and interests, and define your objectives. Anticipate potential challenges and plan your approach. The technique here is to create a comprehensive strategy that aligns with your goals and considers potential scenarios.

2. Discussion

The discussion stage marks the beginning of face-to-face negotiations. Both parties present their opening statements, outlining their positions and priorities. This is a crucial phase for establishing rapport and setting the tone for collaboration. This stage’s technique is actively engaging in open and honest communication, ensuring clarity and understanding.

3. Clarification

In the clarification stage, parties seek to understand each other’s positions more deeply. Questions are asked to clarify ambiguous points, and additional information may be requested. The technique here is to ask probing questions to understand the other party’s needs and expectations comprehensively.

4. Negotiation

The heart of the process, the negotiation stage, involves the actual give-and-take of proposals and counter-proposals. This is where communication, emotional intelligence, and persuasion skills come into play. The technique here is to remain flexible, adapt to evolving circumstances, and actively seek mutually beneficial solutions.

5. Agreement

Once the parties find common ground, the agreement stage commences. Formalising the agreed-upon terms is crucial at this juncture. The technique involves clear and precise documentation of the terms to avoid misunderstandings later. This is also the time to celebrate the successful resolution of the negotiation.

6. Implementation

The final stage, implementation, involves putting the negotiated agreement into action. Both parties fulfil their respective commitments, and any necessary follow-up actions are taken. The technique here is to maintain open lines of communication and address any unforeseen challenges promptly to ensure the smooth execution of the agreement.

How To Improve Negotiation Skills?

Firstly, improving negotiation skills is an ongoing process involving knowledge, practice, and self-awareness.

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Here are some key strategies to enhance your negotiation skills:

Prepare Thoroughly

Thorough preparation is the cornerstone of effective communication. Whether you’re giving a presentation, participating in a meeting, or engaging in a one-on-one conversation, adequate preparation ensures you convey your message clearly and confidently. Research your topic, anticipate potential questions, and organise your thoughts beforehand. This preparation boosts your confidence and enhances your ability to articulate your ideas coherently.

Speak Confidently

Confidence in your delivery significantly impacts how your message is received. Maintain good posture, make eye contact, and speak clearly and steadily. Avoid filler words, such as “um” and “uh,” which can undermine your confidence. Practice delivering your message in front of a mirror or to a trusted friend to build confidence and refine your delivery style. Confidence instils trust in your audience and ensures your message is delivered with conviction.

Communicate Non-Verbally

Communication extends beyond words; non-verbal cues are crucial in conveying your message effectively. Pay attention to your body language, facial expressions, and gestures. Maintain open and positive body language to create a welcoming atmosphere. Non-verbal cues can reinforce your spoken words, emphasising key points and helping to establish a connection with your audience. Being mindful of non-verbal communication enhances your message’s overall impact and effectiveness.

Continuous Learning

Communication is a dynamic skill that evolves. Embrace a mindset of continuous learning to stay abreast of communication trends, techniques, and best practices. Attend workshops, read relevant literature, and explore online resources to expand your knowledge. Learning from diverse perspectives and staying updated on communication trends ensures your skills remain relevant and adaptable to various situations.

Learn From Experts

Observing and learning from communication experts can provide valuable insights into effective communication strategies. Whether through attending talks, studying renowned speakers, or engaging with experts in your field, observe how they articulate ideas, engage their audience, and handle challenging situations. Analyse their communication styles and incorporate elements that resonate with your personality and objectives.

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